This paper explores and analyzes the motivations of Rice County landowners enrolled in the United States Department of Agriculture (USDA)’s Conservation Reserve Program (CRP). This study does not seek to examine the efficacy of the CRP, but rather the economic, ecological, personal value, and religious/spiritual motivations that encouraged landowners to enroll in the program. Drawing on a survey of Rice County landowners, this paper finds that ecological motivators most strongly encouraged Rice County farmers to enroll in the CRP, followed by personal values, economics, and religion/spirituality, respectively. However, the qualitative data in the form of free responses demonstrates that personal values and religious/spiritual motivators play a larger role in landowner motivations to enroll in the CRP than has previously been discussed in other studies.