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Star Tribune Profiles Nyquist '94, NASCAR Executive,

September 1, 2013

The Star Tribune profiled Eric Nyquist '94 for the Sunday, Sept. 1 edition. The Albert Lea, Minn., native serves as NASCAR's vice president for strategic development. Nyquist, tabbed as one of the top 40 sports executives under the age of 40 by Street & Smith's Sports Business Journal two years ago, spoke about the challenges of marketing a sport with so many different entities (drivers, teams, tracks and events), how NASCAR refocused its branding and marketing efforts to reflect the changing sports landscape, and the impact of digital rights and social media have played on his sport. Nyquist was an international relations major at Carleton and played football and club lacrosse.