Public communication at Carleton has gone multi-media. Over the summer, flat screen video monitors will be placed in strategic campus locations and beginning fall term, much of the College’s internal advertising, promotion and news distribution will become digitized. Channel Carleton will carry the latest news from the College Events Calendar and marketing efforts of student groups, academic departments, and administrative offices.
In addition, current weather information, a major media news feed, and campus location information will be displayed, as well as unique messaging about the department hosting the monitor.
Channel Carleton monitors will be located in Sayles-Hill Great Space, Student Activities/ACT Office, East Dining Hall, Burton Dining Hall, the Weitz Center for Creativity, Johnson House, Gould Library, and the Recreation Center.
Policies and procedures are currently being developed by the Digital Signage Task Force and will be available before the end of spring term. Marketing material to be broadcast on Channel Carleton will need to be created according to a set of specifications and submitted online for specific display periods, similar to the way that ads are currently submitted for the Noon News Bulletin and Carleton Weekly.
This initiative was approved by the Technology Planning and Priorities Committee and is inspired by the desire to reduce the dependence on paper as the primary medium for marketing and advertising on campus, eliminate waste caused by stuffing student post office boxes with unsolicited material, and reduce the visual clutter caused by the ubiquitous use of posters and flyers.
If you have questions about this project, please direct them to any member of the Digital Signage Task Force:
• Mark Heiman, Web Services
• Jim Pierret, PEPS
• Lee Clark, Student Activities
• Nadine Sunderland, Student Activities
• Julia Burmesch, Campus Services
• Dan Bergeson, Auxiliary Services
• Joel Cooper, Information Technology Services
• Dan Lugo, Admissions
• Brad Kmoch, Career Center
• Steve Richardson, Weitz Center for Creativity