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MUSC 100.00 Music and Advertising 6 credits

Open: Size: 15, Registered: 14, Waitlist: 0

Weitz Center 231

Synonym: 64488

Ronald Rodman

How can music persuade us to buy that expensive iPhone, drink Coca-Cola, or wear those new Nike sneakers? This A&I seminar will focus on music and its role in advertising in the electronic media. In this class, we will explore how music is produced for advertising spots in radio, television, and the internet, and how audience reaction determines the success or failure of ads in the marketplace. As part of the class, we will create our own video ads with music. We will also cover methods of analysis and criticism of music in advertising by exploring scholarly and critical writing on music in advertising, all leading up to a final research project.

Held for new first year students

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You must take 6 credits of each of these.
You must take 6 credits of each of these,
except Quantitative Reasoning, which requires 3 courses.
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