Political Ads Infographic Session
Students from Prof. Barbara Allen's POSC 203/303 Political Communication/Election Campaigns will present their research on responses to ads.
Do political ads raise your blood pressure? What can we learn from eye-tracker measurement of response to political advertising? Students from Prof. Barbara Allen's POSC 203/303 Political Communication/Election Campaigns will answer these questions and more.
How does political advertising influence the electorate? Do "negative ads" turn voters off? Can advertising be used strategically to influence turnout, decreasing the participation of one of the major parties, while increasing the likelihood that others will vote? Election ads along with the six-second "sound bite" are now among the major forms of political communication in modern democracies. These students studied how ads are created and how the ads "work" from the standpoint of political psychology and film analysis. Teams of students designed experimental research, recruited research subjects, participated in data collection, and analyzed the results. They will present their experiment in team-designed infographics.
Sponsored by Political Science. Contact: Barbara Allen, Political Science, x4084