From Trash to Treasure: Why the Green Economy is Good for Business

January 3, 2016

Carleton College will host a public lecture on the value of green business practices for the greater Northfield community on Thursday, Jan. 7 from 7 to 9 p.m. in the Weitz Center for Creativity, Room 236. Entitled “From Trash to Treasure: Why the Green Economy is Good for Business,” the presentation will be led by Elizabeth Shephard ’06, CEO of LifeCity.

Shephard is trained as an energy rater, water policy analyst, LEED Green Associate, and facilitator. She serves as CEO of LifeCity, a New Orleans-based platform working to ensure that businesses that want to go green have the support to do so, and that businesses claiming to be green are transparent about their social and environmentally responsible practices.

Shephard and her LifeCity team currently work with 120 local businesses in helping them eliminate waste, improve efficiency, and most importantly, save money. Over the past year, these organizations have achieved the following impacts: diverting over 1,000+ tons of waste from landfills (including putting 600 tons of oyster shells back on our coast); conserving 5M+ kWh of energy through efficiency and conservation improvements; conserving 2 tons of carbon through over 5,000 miles biked; installing 30,000 sq ft. of white roofs; planting 28,000 trees across New Orleans; and supporting more than 2,190 full time equivalent jobs across SE Louisiana that are producing more than $128.9M in annual revenue. More at

A native of the Gulf Coast, Shephard also leads the Green Chamber of Commerce Green Committee and serves on event committees for greening the Super Bowl, NCAA events, and other special conferences such as the USGBC Green Build Conference. Recently, Shephard was chosen as one of the top 50 Business Women of the Year by CityBusiness, a New Orleans newspaper.

Shephard is a 2006 graduate of Carleton, earning a BA in psychology and environmental and technology studies.

This event is sponsored by the Greater Northfield Sustainability Collaborative (GNSC), along with the Environmental Studies Program, the Career Center and the Elizabeth Nason Distinguished Women Visitors Fund at Carleton College and the Department of Environmental Studies, the Piper Center for Vocation and Career, and Academic Civic Engagement at St. Olaf College.

The Weitz Center for Creativity is located at Third and College Streets in Northfield. For more information, including disability accommodations, call (507) 222-5769.