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A Kickstarter Tale: Artist Jessica Rath

Jessica Rath, an L.A. based artist, offers her experience with Kickstarter as a fundraising vehicle for creative projects. Lunch for 25.

Date: Thursday, October 3rd, 2013

Time: 12:00 pm

Duration: 1 hour

Location: Gould Library Atheneum

Contact: Laurel Bradley

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Co-sponsored by the Career Center, this presentation by artist Jessica Rath highlights an important career development tool for today's creative class. Funds raised through a 2009 Kickstarter campaign supported travel to upstate New York apple breeders and supplies for the take me to the apple breeder project currently on view in the Perlman Teaching Museum. While the funding amount was relatively modest, the impact of this campaign—which necessitated outreach and self-marketing—was profound. The artist will share her experiences, and entertain larger questions about the role of such crowd-sourcing mechanisms in building an artistic career today.